How do polls work?
Opinion polls have had a rough ride in a political sense over the last few years. Despite getting it broadly right in the Independence Referendum of 2014, the General Election of 2015 shook the industry to its’ core as the Conservatives marched to victory despite all the predictions. Last year’s political shocks of Brexit and Trump have also weakened belief in the polls, despite the final indications in each showing that they were close races towards the end. Polls are still our best way of — Read more →